Category: Marketing
How Managers Can See the Future More Clearly
Management is a lens. It’s the best way yet invented to focus the organization’s capital, human, and time resources toward the goals of the business. Many have observed that companies ...
Why Futurism Has a Cultural Blindspot
A very interesting article -- received this from Joel. I suspect we have some strong reactions to parts of it. Article Link ...
The Perfect Elevator Pitch
During Facilitator Training, we include (or recommend) that Facilitators create an "Elevator Pitch" for the Implications Wheel. Here's a nice graphic that focuses on "The Perfect Elevator Pitch." ...
Participant Comment on the Wheel
A participant in one of Joel's recent presentations said that the Implications Wheel "holds back judgment until more data is available." That's a good line and very similar to what ...