Category: Marketing

Management is a lens. It’s the best way yet invented to focus the organization’s capital, human, and time resources toward ...

A very interesting article -- received this from Joel.  I suspect we have some strong reactions to parts of it ...

During Facilitator Training, we include (or recommend) that Facilitators create an "Elevator Pitch" for the Implications Wheel. Here's a nice ...

A participant in one of Joel's recent presentations said that the Implications Wheel "holds back judgment until more data is ...